HONG KONG–(BUSINESS WIRE)–Sep. 5, 2013– Osiao, a new beauty brand developed for the unique needs and radiance desires of Asian women, announced today its newest and exclusive partnership with award winning actress and singer Miriam Yeung. As the new brand spokesperson, Miriam will be featured prominently throughout advertising and advertorials, PR, in-store and on the Osiao website. Advertising will break in the October issues of beauty magazines on newsstands now, showcasing the brand’s hero products and Miriam’s personal favorites: the Inner Radiance Concentrate and Inner Radiance Beauty Tablets.
“As a Skin Constitution™ 2, I’ve been using the Inner Radiance Concentrate and Inner Radiance Beauty Tablets appropriate for my skin to address both the need for inner and outer beauty, and I’m really seeing great results. I’m glowing!” says Miriam Yeung. “My life is so hectic between my family, work and travel schedule, and Osiao restores my skin’s youthful radiance making it glow like never before. I am so excited to work with a brand that understands my lifestyle and beliefs.”
From The Estée Lauder Companies and debuting exclusively in Hong Kong in 2012, Osiao is potent, precious and proven skincare. Featuring scientifically advanced Western formulas and precious Chinese medicinal ingredients, the collection of complementary topical and oral products recaptures radiance to reveal luminous, lifted and lit-from-within skin in just four weeks. “Miriam embodies the very spirit and principles that make Osiao so special: balance, radiance and a holistic lifestyle,” says Veronique Gabai-Pinsky, Global Brand President, Osiao. “Ms. Yeung not only brings a youthful glow to Osiao, but her warm personality, intelligence and true talent make her an inspiration for women throughout Asia. Between her lifelong dedication to Chinese medicine, her strong knowledge of Western medicine, and now being a mother, she understands the necessity of leading a balanced and holistic lifestyle. With Osiao, Miriam is now able to approach her skincare in this light.” For Osiao, a brand developed in Asia for Asian women, relevancy in Asia is paramount. “Partnering with Ms. Yeung demonstrates The Estée Lauder Companies’ emphasis on the region and greater China, and a commitment to the Asian woman as a strategic focus,” said Fabrice Weber, President of The Estée Lauder Companies, Asia Pacific.
Osiao offers a specific recommendation of care according to each individual’s unique Skin Constitution™, a holistic skin analysis uncovered through the Osiao Diagnostic Method. In each precious product, a recipe of Eastern ingredients, including Cordyceps, Rhodiola, Ginseng, Ginko Biloba and Ganoderma, are identified to treat the root cause of skin concerns and then combined with scientifically proven Western ingredients in a patented Fusion-Fermentation process. Developed exclusively by Osiao, this process is engineered with the power of western science and dermatology to refine the essence of natural plant extracts, making them ultra pure to bring key nutrients, proteins, vitamins and minerals to skin. The result is lit-from-within radiance in just four weeks.
Osiao features a collection of 20 SKUs designed for the specific needs of Asian skin, including the Inner Radiance Concentrate, a serum, Inner Radiance Essence Lotion, a watery lotion, and the Inner Radiance Beauty Tablets, all of which are specific to consumers based on Skin Constitution™. Additional products include a collection of rejuvenating moisturizers, eye cream, cleansers and a mask. Products range from a suggested retail price of HKD 350 to HKD 1480. To purchase Osiao, visit the counters at the Lane Crawford Canton Road and Times Square locations. For more information about Osiao, visit osiao.com.hk
Source: The Estée Lauder Companies