Multi-million Dollar Franchisee Investment in Sonora, contributes to Northwestern Mexico’s Economic Development
Hermosillo, Son. – 25 November, 2013 – InterContinental Hotels Group (IHG) and Posadas Cantabria, S.A. de C.V., announce the ground breaking of the Holiday Inn Express® Hotel & Suites Hermosillo, Sonora. Slated to open before the end of 2014, the hotel is expected to generate at least 150 employment opportunities. Once open, this will be the fourth IHG®-branded hotel in Sonora which is currently home to two Holiday Inn® hotels and one Holiday Inn Express® hotel. The 185-room hotel is being developed by Posadas Cantabria, S.A. de C.V., with an investment of more than $12 million and is a testament to IHG’s growing presence in Mexico.
The groundbreaking ceremony was attended by prominent personalities such as C.P. Eduardo Javier Tapia Camou, Federal Tourism Coordinator, Lic. Alejandro López Caballero, Mayor of Hermosillo and Lic. Lyzeth Salcedo Salinas, Director of the Economic Development Commission for the municipality of Hermosillo were in attendance.
“We are very pleased to welcome this new project to the Holiday Inn Brand Family. The Holiday Inn Express brand offers a fresh, clean and enhanced guest experience through comfortable, convenient locations and is a great addition here,” said Gerardo Murray, vice president of Marketing Strategic Services for IHG in Mexico, Latin America, and the Caribbean. “Hermosillo is the main economic center for the state of Sonora and this region and is an important investment center for diverse industries such as automotive, agriculture and mining, among others.”
The Holiday Inn Express Hotel & Suites Hermosillo will be located near Blvd. Luis Donaldo Colosio and Blvd. Cameros, and just five minutes away from the international airport. Additionally, the Cantabria Shopping Mall is next door and the 18-hole Lagos Golf Club is just a short walk away.
The Holiday Inn Express Hotel & Suites Hermosillo will be designed in line with the Holiday Inn Brand Family’s $1 billion global brand relaunch, the largest project of its kind in hospitality history. The relaunch continues to drive increased quality and consistency across the global portfolio. The new hotel will feature a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.
Guests will experience a comfortable and smart environment with innovative preferred guest upgrades to ensure a pleasurable experience. The complimentary Express Start® breakfast bar will feature a full range of breakfast items, including a rotation of egg and meat selections, biscuits, yogurt, fruit, pancakes, the brand’s proprietary cinnamon roll, and Smart Roast® coffee. The SimplySmart™ shower will incorporate a proprietary Stay Smart™ Kohler showerhead, signature shower curtain with curved rod. Upgraded 100 percent cotton terry towels and Bath & Body Works White Citrus bath products are also included. Guests will enjoy the SimplySmart™ bedding collection, where they will find crisp fresh bedding that features an attractive decorative throw, a medium-weight duvet blanket and soft, 200 thread-count sheets.
The Holiday Inn Express Hotel & Suites Hermosillo, owned and managed by Posadas Cantabria, S.A. de C.V., is franchised by an affiliate of IHG. Holiday Inn Express hotels participate in IHG’s hotel rewards program, IHG® Rewards Club. The industry’s first and largest guest loyalty program with more than 76 million members is free and guests can enroll by logging on at IHGRewardsClub.com, by calling 01-800-000-0404 or by inquiring at any of IHG’s more than 4,600 hotels worldwide. All IHG Rewards Club members will have access to free Internet globally in 2014. The scale and diversity of the IHG family of brands means that our hotels can meet our guests’ needs whatever the occasion.
About Holiday Inn Express® Hotels
Holiday Inn Express hotels, are a part of the IHG brand family and are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed Internet access and free local phone calls (US and Canada only). There are currently more than 2,200 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, call 1-800-HOLIDAY or visit IHG.com/HolidayInnExpress.