adidas and Novak Djokovic partner in long-term footwear deal

May 31, 2014 – adidas revealed a new footwear partnership with the world number one tennis player Novak Djokovic. The Serbian star debuted his Barricade 7 at the French Open this week. The deal follows on from Novak’s personal decision to wear the Barricade shoe for many years; with all six of his Grand Slam titles achieved wearing the adidas shoe.

Novak said: “The adidas Barricade is my favourite shoe. I have been wearing it for many years and have worn all the different generations. I have full confidence in the shoe and am very comfortable on the court when I wear it, which is essential for a tennis player. I have very specific dynamic movements, with a lot of splits and slides, so I need to have the right stability in the shoe, but also have an optimal weight and great performance. The Barricade offers me everything – adidas has provided me with the best shoe possible to help me win Roland Garros for the first time.”

SOURCE: adidas Tennis